Ubuziranenge bwa mbere
Buri gihe dukurikiza filozofiya yubucuruzi ya "gukora inkjt yindege ihamye kandi itanga ibara ryisi". Dufite ikoranabuhanga rikuze nibikoresho byateye imbere, ubuziranenge bwibicuruzwa bihamye, amabara meza, ibara ryinshi rya gamut, kubyara byiza nibirwanya ibihe byiza.
Umukiriya
Umudozi wihariye kubakiriya, komeza usenge udushya, ukomeze kugera ku irushanwa rikomeye, kandi uharanire kugera ku cyerekezo gikomeye cy "Brand yo mu kinyejana, ibicuruzwa byo mu kinyejana, hamwe n'umuryango wo mu kinyejana".
Kwagura Isoko Mpuzamahanga
Oboz Ink ntabwo ifite umwanya wambere kumasoko yimbere mu gihugu, ariko kandi yaguka isoko mpuzamahanga. Ibicuruzwa byayo byoherezwa mu mahanga birenga 120 muri Aziya mu majyepfo y'uburasirazuba bwa Aziya, Uburayi, Afurika, Amerika y'Epfo, n'ibindi.
Icyatsi, urugwiro rwikirere n'umutekano
Mu bushakashatsi bwa siyansi, umusaruro, umusaruro, n'imicungire, dushyira imbere "kubungabunga ingufu, no kurengera ibidukikije.
